All In A Name

Toabs

The "It" outfit in Sudan this Ramadan is nowhere to be found. According to Agence-France Presse, Sudanese women shopping for holiday finery are eagerly hunting for the "Ocampo," a supposedly gorgeous new tob (a.k.a. toub, toab), the sari-like traditional garment of Northern Sudan. But nobody seems to have seen the hot new design. The real lure is the brand name--after Luis Moreno-Ocampo, the International Criminal Court prosecutor who has charged Sudan's president Omar al-Bashir with war crimes.

The shopping frenzy doesn't seem to be political. Rather, suggests the AFP's Jennie Matthew, the draw is the lure of the illicit. The only thing more glamorous than a must-have you can't find is one whose name you can only say in whispers.

(This photo is not of women in the AFP article.)