The "variety revolution" is one of the biggest business stories of the past decade. Thanks to production and distribution innovations, consumers now have access to far more choices for all kinds of goods and services, from fresh vegetables in the supermarket to DVDs from Netflix. I am exploring the management practices that have made the variety revolution possible, the psychological challenges it poses for consumers, and the opportunities it presents for both future business models and personal pleasure and meaning. The variety revolution is an economic story, but it has much broader implications for how we think about pluralism and individual differences.

Consumer Vertigo
A new wave of social critics claim that freedom's just another word for way too much to choose. Here's why they're wrong.
Reason, June 2005

I'm Pro-Choice
Forbes, March 28, 2005

A Nimble Newcomer in the Staid Old Furniture Industry
The New York Times, February 22, 2005
Slide show, with commentary from American Leather CEO Bob Duncan

With So Many Choices, No Wonder You Need Help
The New York Times, December 7, 2004

"Substance of Style" and the Modern Economy
The variety revolution
All Things Considered, National Public Radio, September 16, 2004

Variety, the spice of life, has measurable value. But it's not easy to determine.
The New York Times, June 17, 2004

Choice Trumps Price on the Internet
Selection ranks above price among the benefits of shopping online
The New York Times, April 22, 2004

Alone But Not Lonely
On the Internet, people on the tails of the bell curve can find one another.
Forbes ASAP, November 30, 1998

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Chris Anderson's blog and writings on the "long tail."