The Peters Principles: An Interview with Tom Peters

The management guru as playground director and defender of open societies.

Reason , October 1997

Tom Peters dots his articles with exclamation points, ellipses, and WORDS IN ALL CAPS. He tends toward sweeping, barely supported statements ("Women are smarter than men," he generalized in Forbes ASAP) and uses the word revolution a lot. His official bio describes him as a "gadfly, curmudgeon, champion of bold failures, prince of disorder, maestro of zest, professional loudmouth (as a speaker he's `a spitter,' according to the cartoon strip Dilbert), corporate cheerleader, lover of markets, capitalist pig...and card-carrying member of the ACLU."