S&M Voter Appeal

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Here's Jessica Alba in a David LaChappelle-directed ad for DeclareYourself.com, an ostensibly nonpartisan campaign to encourage people 18 to 29 to vote. (I say "ostensibly" because it's funded by big-shot liberal activist Norman Lear and—call me crazy—doesn't seem aimed at potential McCain voters).
"If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself," Alba told People.

What's less glamorous: the bondage imagery or the dingbat diction?