The Promise Of Product

Fat-tireI laugh everytime I see this drink coaster. It advertises Fat Tire beer in a way that parodies all beverage ads that suggest that if you choose the right drink, you will soon find yourself surrounded by hot women dressed to kill. 

We all know that holding this beer bottle does nothing for this guy’s attractiveness. Yet while we laugh about that, we also realize that we all have made numerous purchases in hopes that the product would make us more socially attractive. And some of these purchases were probably hopelessly naive.