This poster, up for auction next week from Swann Galleries, calls to mind a different (and possibly fictional) British tourism poster from the same era, the one in Philip Larkin's poem “Sunny Prestatyn.” The poem perfectly captures both the commercial glamour of travel posters and the urge to puncture the illusion.
Come to Sunny Prestatyn Laughed the girl on the poster, Kneeling up on the sand In tautened white satin. Behind her, a hunk of coast, a Hotel with palms Seemed to expand from her thighs and Spread breast-lifting arms.
She was slapped up one day in March. A couple of weeks, and her face Was snaggle-toothed and boss-eyed; Huge tits and a fissured crotch Were scored well in, and the space Between her legs held scrawls That set her fairly astride A tuberous cock and balls
Autographed Titch Thomas, while Someone had used a knife Or something to stab right through The moustached lips of her smile. She was too good for this life. Very soon, a great transverse tear Left only a hand and some blue. Now Fight Cancer is there.
With its aggressive cynicism, the graffiti destroys not only the model’s beauty but the poster’s promise of escape to a sunny, joyful world where satin stays taut and white. By defacing the poster, making the portrait ugly and ridiculous, the vandals remind viewers that the picture is an illusion, an image “too good for this life.”
To see more vintage travel posters, go to the Swann online catalog. To buy Philip Larkin's complete works, go to Collected Poems on Amazon.
