In the UK, tobacco companies are panicking at the prospect of "plain packet" laws that would require cigarettes to be sold in plain boxes, without logos, graphics or color. Denis Campbell writes in The Observer:
The Health Department recently closed its consultation on a raft of measures to reduce the number of smokers even further, which has fallen to 22 per cent of the adult population. They include plain packaging, banning cigarettes from public displays in shops, outlawing packs of 10 and getting rid of vending machines.
Evidently, the packaging entices smokers to buy premium brands. But what if this legislation has a reverse effect? Jewelers might bring back the elegant cigarette case, like the Fabergé item here. You just know Bette Davis had something similar.