Badvertising
Every time I'm in DFW Airport, I see Accenture's ad featuring Tiger Woods and think, "Wow. That is a stupid ad." Steve Yastrow, writing on the Tom Peters blog, agrees: "Somehow, I don't think that the kinds of businesses Accenture wants as clients will be motivated when told to 'Be a Tiger.'" Accenture, naturally, portrays the ads as wonderful. But Steve suggests a plausible mixed motive for the campaign.