Car Blogging, Continued
My friend Sean Dougherty sends this link to a USA Today feature on the success of the Toyota Scion. It's a good piece about the critical importance of aesthetic personalization to young buyers, including those on tight budgets.
Sean does add a caveat, however: "I wonder about a 24-year-old who spends 'a whole day' on the Scion website because its part of her lifestyle -- as a PR man I found that quote suspect. However, the overall article is quite interesting."