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Celebrigeeks

A new kind of glamour is driving Silicon Valley dreamers, reports Erika Brown of Forbes--and it looks awfully familiar.

Forget engineers starting companies because they want to "change the world." Today's tech entrepreneurs seem to have a simpler goal: fame and fortune.

A few months ago, I interviewed Russel Simmons and Jeremy Stoppelman, who have raised $6 million to build Yelp, a Web site of amateur restaurant and bar reviews. (The two founders are in their late 20s, both single. They wear beat-up designer jeans with ironic T-shirts, and they have the kind of hair that forces them to flip their heads in order to see. In other words, rock stars.) At the end of the interview, I asked them where they thought they would be in five years. This is what they said:

Stoppelman: Sitting on top of a pile of money ... [in unison with Simmons] ... surrounded by women! Yeah! [high five]

According to Brown, they've already achieved one out of two.

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