Come for Your Looks, Stay for Your Health
When I visited the dentist yesterday, they gave me a new incentive to keep up my regular checkups (as though all the dental work I suffered through after not having regular checkups weren't enough): free whitening for life. This approach suggests a whole new approach to promoting preventive health checks. Since their behavior suggests that most people care more about their immediate appearance than their long-term health, maybe doctors should offer discounts on Botox (or Viagra?) to get patients into the exam room.