Does "Culture" Now Equal "Food"? What I Learned at the Santa Monica Barnes & Noble
On a recent visit to the Santa Monica Barnes & Noble store, I visited the "cultural studies" section to make sure they had The Power of Glamour in stock. At first, I was confused, thinking I'd wandered into the wrong area. The sign said "cultural studies," but the books seemed to be all about food. I started writing down the titles:
The Third Plate: Field Notes on the Future of Food, Fat Land: How Americans Became the Fattest People in the World, Eating Animals, Local: The New Face of Food and Farming in America, We the Eaters: If We Change Dinner, We Can Change the World, Food Fight: The Citizen's Guide to the Next Food and Farm Bill, The Language of Food: A Linguist Reads the Menu, Organic: A Journalist's Quest to Discover the Truth behind Food Labeling, The Meat Racket: The Secret Takeover of America's Food Business, The Carnivore's Manifesto: Eating Well, Eating Responsibly, and Eating Me, The World Is Fat: The Fads, Trends, Policies, and Products That Are Fattening the Human Race, Salt Sugar Fat: How the Food Giants Hooked Us,Safe Food: The Politics of Food Safety, Bitter Chocolate: Anatomy of an Industry, The American Way of Eating: Undercover at Walmart, Applebee's, Farm Fields and the Dinner Table...
And all of those are before you get to Michael Pollan, whose phenomenal success undoubtedly explains why publishers put out so many food-related cultural studies. The section features Pollan's Cooked: A Natural History of Transformation and The Omnivore's Dilemma: A Natural History of Four Meals, a modest selection of titles.
Once past Pollan (and the easily overlooked non-food book by Postrel), the list of food titles goes on: The End of Food, Blessing the Hands That Feed Us: What Eating Closer to Home Can Teach Us About Food, Community, and Our Place on Earth, and, of course the best-seller Fast Food Nation: The Dark Side of the All-American Meal and movie tie-in Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer-And What You Can Do About It. The food books in this section are all indeed cultural studies; nutrition and cooking have sections of their own. Most of the section's other titles are about drugs (particularly marijuana), tattoos, and piercing.
Why, in Santa Monica at least, does "culture" now equal "food"? There are two reasons. The first is the way Barnes & Noble is organized. Many cultural topics, including religion, entertainment, fashion, and sports, have sections of their own. "Social science" siphons off most of the sociological books that have any element of rigor (which is not to say they're academic). The adjacent Asian, Hispanic, Native American, African-American, Gay, Lesbian, and Women's Studies sections take care of most of the other cultural works.
What remains are books that address the other ways that white people in Santa Monica define their cultural identities: drugs, body modification, and, above all, food. Your ancestors may have rebelled against food taboos but, these days, you are what you refuse to eat.