Dynamist Blog

Down with the Wiki

Amazon has a horrible new feature--a customer-written "ProductWiki" on each book's page. Since the wiki is not supposed to include reviews, it's not clear what value customers are going to add to help people decide whether to buy a book (that's the point, right?) Worse, the now-vacant wikis produce browser error messages when I load an Amazon page. It all seems like trendiness, not customer service.

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