MARKETING MESSAGE
You can't fault Arnold for trying to hide what he's doing: It's all about marketing. I heard this quote on Fox News last night and just found the story online:
"I will be traveling up and down the state, and this is what I'm going to do," he said. "This is my plan to reach out. It has been successful in the past. You know me well enough by now to know that I'm good in marketing, I'm good in promoting. I've always done this well and I will do it well with this campaign."