Publicity Stunt
It turns out that the Dutch "reality" show about kidney donation wasn't so real after all. It was just a publicity stunt by the production company, designed to call attention to the kidney shortage. Tom Simon has info, as well as a link to a (serious) radio show he and his kidney recipient did for Dutch radio. Sally Satel's comment on the hoax (in an email): "BRILLIANT. They did it to get attention...It worked!"