Dynamist Blog

The Aesthetic Imperative Comes to Wal-Mart

MSNBC's Allison Linn reports, with before and after pictures: "From the wood and metallic design touches to the occasional greenery, the intent is clear: Wal-Mart wants to be thought of as a pleasant place to shop, not just a massive warehouse for snapping up bargains."

UPDATE: MSNBC reader comments suggest a lot of people think Wal-Marts need more customer service staff and more frequent cleanings.

UPDATE: Peter Hoh explains why he prefers Target. One comment that echoes those posted on the MSNBC site: "Line length at checkout is a big deal. Bigger than price, as far as I'm concerned. When a Target store has long checkout lines, I can tell that managers are trying to scramble to remedy the problem. I never get that sense at Walmart." Wal-Marts are, I suspect, traditionally organized for customers who have more time (or patience) than money. Maybe they'll change that along with the decor.

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