The Real MySpace Generation?
I enjoyed reading your prediction that Gen Y will eventually stop plastering their private life all over the internet once there are employment/financial/status penalities. BUT I don't think trend was a Gen Y creation. Instead I believe it had its seeds in the ghastly Boomer internet dating phenomena of the 90's. HERE'S WHY: My co-workers and I recently heard that our boss--age 45--had joined Match.com. Gleefully hoping for the worst, we logged onto Match.com and tried to find him via his zip code. (Santa Monica). I was shocked to see how many 50 year old guys in Santa Monica had posted ads for themselves (46 pages!!) and who also posted multiple pictures of the themselves (sound familiar?) in addition to writing overly revealing essays listing the most mundane aspects of their daily routine. Many of them gave the MySpace crowd a run for their money. So while Gen Y does go the extra mile, the Boomer's are right behind them.
Of course, the next step is media coaching.