This trade magazine article asks, "Why is supply-chain optimization still the exception rather than the rule?" and goes to some lengths to answer the question. In the process, it illustrates a journalistic challenge of covering productivity improvements: This is not compelling writing, to say the least. True, it's written for insiders and thus employs a lot of jargon. But clear organization and vivid examples would be just as valuable in a trade magazine as in a general-interest publication. Unfortunately, the trade journalists who know the most about the nuts and bolts of productivity gains are often the least likely to have the skills necessary to communicate what they know to the general public. Fortunately, that creates opportunities for knowledge arbitrageurs like me.