Dynamist Blog

Why I Can Appreciate Houses I Think Are Tacky

As I wrote in the afterword to the paperback edition, The Substance of Style is not about Virginia Postrel's good taste. It's an effort to understand the value of aesthetics to any audience, regardless of whether I share their particular tastes. To understand how style really works, you have to get out of the critic's head and into the consumer's--a task that requires empathy for people who may be quite different from you.

From this perspective, Greg Goldin, the LAT magazine's architecture critic does a masterful job of explaining the pleasure and meaning that drive Iranian immigrants in Los Angeles to build the houses dubbed "Persian palaces." These homes, even in their downsized versions, are not at all to my taste. But they clearly fill a strong psychological need, beyond ostentatious status seeking, and Goldin explains it well:

Don't try to assemble these parts into a comprehensible whole. You cannot. At least not in conventional architectural terms. The owners of Persian Palaces aren't striving to keep to formal rules of architecture--not Classical order, Renaissance perspective, Baroque composition or Beaux Arts historicism. There are no hidden symbols in their design choices, either. Nor do many of the owners mean to announce class status by deploying all those columns and balustrades. They merely want to enliven the street, and their own surroundings, by plucking familiar images from the glories of architectural history and turning them into a kind of gold-leafing.

As preposterous as this might sound, a Persian Palace is intended to be a palace in the way that the originals once were. Like Hasht Behesht (the "Eight Paradises"), the 17th century residential masterpiece in Isfahan, or the Taj Mahal (thought to be designed by an Indian of Persian descent), Persian homes and mosques and bazaars were built around ideas largely foreign to the West, and still unsettling to our culture. Persian architecture, like carpet weaving and the poetry of Rumi, was an effort to partake of the sublime. Sumptuousness and inutility were the qualities that found expression in elaborate mosaics, mirrored walls, finely filigreed ironwork. The imagery was abstract, the line sinuous, unending, often confusing foreground with background — and intended to evoke the infinite dimension of God. Upon entering a palace (if you were lucky enough), you would be transported to a place of affection and gentleness, the tender ecstasy of youth. These palaces, like the gilded enchantments in today's Los Angeles, were a celebration of beauty in its own right, and in that way a direct appeal to the senses.

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Otherwise the house, surprisingly, takes its cues from Southern California Modernism. Although the decor is decidedly Rococo--gold leaf and deep swags of silk curtains abound--the downstairs is one continuous open space, and every wall consists of windows or French doors. The entire house, in effect, can be flung open to the air and sun. With the curtains drawn aside, you can see from front to back--an unobstructed view that is characteristic of most Persian Palaces.

In this way, Persian Palaces relate to the Southern California landscape as much as any Modernist steel-and-glass flattop and, to an extent that few of us care to admit, they giddily reflect an architectural heritage that is considered an American archetype. The homes are all about indoor-outdoor living as, equally, they are about community and what the New Urbanists call "front porches." Persian Palaces are welcoming to the street. They are unabashed and uninhibited, and in their almost constant references to the human form, very nearly licentious. They radiate light and coax interest--sometimes our (offended) prurient interest. Still, if you trouble to walk the length of a block where the homes now compose the design idiom, you may be pleasantly surprised at the luxe decorative nature the block assumes. Drab, middle-class modesty is decidedly outré in these environs. It's as if someone had invited Vargas to paint the ceiling of Beverly Hills Presbyterian on Rodeo Drive.

Pausing by the front door, Yadegar explains: "I wasn't building a house to show off. I built it just to live in. The only crazy things are the columns and the staircase. Before I built this house, I bought a house in a different section of Beverly Hills, below Burton Way. I paid $450,000 for that house, and it was all closed off by trees, and there were no windows. I spent $30,000 to take out the trees and open up the windows. People would pass by and say, 'Where did this house come from?' I didn't do it to have them see me. I did it to see them." By which he means, he wanted to watch people the way one watches people on the streets of New York or Barcelona.

"Every night," Yadegar says as we make our way out to the sidewalk, "I turn all the lights on. We like it to be bright. I like to see the people passing by."

Check out the photos here.

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